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David Waller

Bring your “A” game: How to improve your marketing management

David Waller
2 minute Read

There are several theories and concepts that can help you understand the basics of managing marketing activities, but a new way to understand the marketing management process is to think about it using As. Here’s how.

The As Model

This simple model can help with the understanding of the basic elements of the marketing management process, and identifies the importance of the customer and how a manager should be customer-centric with the planning of marketing-related activities.

This is shown in the diagram:

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