SmartCompany Editor

Eloise Keating

Eloise Keating is the news editor of SmartCompany and Inc Australia. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on Twitter at @ellykeating.

How Bondi Sands’ founders turned a “beautifully simple” idea into a global brand that sold for millions

Scaling a global brand means founders must become "obsessed" with all facets of their business and "get the right people around the company", says Bondi Sands co-founder Shaun Wilson.

Eloise Keating

Six Aussie startups that raised $45.1 million this week

Eight Aussie startups that raised $85.6 million this week

How Bondi Sands’ founders turned a “beautifully simple” idea into a global brand that sold for millions

Five Aussie startups that raised $58.5 million this week

Country Road injects $547,000 into three innovators providing climate solutions for the fashion industry

Eight Aussie startups that secured $30.2 million this week

“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup

Kate Morris’ Glow Capital buys fashion-focused uniform maker Cargo Crew

Four Aussie startups that raised $115.7 million this week

Frank Green and gold: Cult favourite brand launches Matildas water bottles to celebrate World Cup

Nine Aussie startups that raised $107.35 million this week

Five Aussie startups that raised $46.9 million this week

Eloise Keating

Six Aussie startups that raised $45.1 million this week

Eight Aussie startups that raised $85.6 million this week

How Bondi Sands’ founders turned a “beautifully simple” idea into a global brand that sold for millions

Five Aussie startups that raised $58.5 million this week

Country Road injects $547,000 into three innovators providing climate solutions for the fashion industry

Eight Aussie startups that secured $30.2 million this week

“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup

Kate Morris’ Glow Capital buys fashion-focused uniform maker Cargo Crew

Four Aussie startups that raised $115.7 million this week

Frank Green and gold: Cult favourite brand launches Matildas water bottles to celebrate World Cup

Nine Aussie startups that raised $107.35 million this week

Five Aussie startups that raised $46.9 million this week

Sign in

Want some assistance?