Marketing Archives

Privacy and first-party data: How to make ethical targeting possible

James McDonald

10 August 2023

Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.

Businesses consider banning TikTok on employee phones

Cyber Security

Jennifer Dudley-Nicholson

8 August 2023

Almost half of all IT policymakers are considering bans on smartphone apps in the workplace, including restrictions on social media platform TikTok.

With US$1 billion in annual debt repayments, Twitter can’t afford to become a stock trading platform

Social Media

Tegan Jones

4 August 2023

According to a report, Twitter wants to add a trading platform despite its lack of funds and Musk's history with alleged market manipulation.

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Why small businesses should be wary of going full Barbiecore with their branding

Branding

Graeme Austin

4 August 2023

Businesses need to consider the risk they face by infringing on Mattel’s intellectual property rights over Barbie.

Research finds negative link between how activewear is sold online and women’s self-esteem

Marketing

Olivia Cleal

4 August 2023

Using eye-tracking technology, self-reporting and reaction time measures, researchers found browsing an activewear website lowered women’s self-esteem.

The LinkedIn algorithm has changed. Here’s how to make the most of it

Social Media

Tegan Jones

2 August 2023

The LinkedIn algorithm has changed, and we have tips for how to use it to boost your engagement straight from the source itself.

Should your startup tweet like Elon Musk?

Social Media

Dr Erik Lundmark

1 August 2023

Research by Macquarie University analyses if posting provocative comments on Twitter like Elon Musk can benefit startups.

Big agencies often get this wrong: Three reasons why your Google Ads aren’t converting

Plus exclusive

Marketing

Whether you have navigated the tech or invested in an agency, here are three common reasons why your Google Ads are not converting.

Rebranding is always a risk, but Musk’s X move has blowtorched Twitter

Branding

Michel Hogan

27 July 2023

Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the latest scene, the bad guy takes a blo…

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Why TikTok’s Twitter replacement will be more successful than Threads

Opinion

Tegan Jones

26 July 2023

TikTok has introduced text-based posts just days after Elon Musk rebranded Twitter to 'X'. Here's why it will be better than Meta's attempt.

Leveraging corporate partnerships: Taking a leaf out of July’s playbook

Marketing

Zhoe Low

26 July 2023

In today's ever-evolving business landscape, corporate partnerships have emerged as a powerful catalyst for growth and success.

Twitter History X: Musk’s obsession goes back to PayPal, and it could lead to his WeChat competitor

Social Media

Tegan Jones

24 July 2023

Elon Musk is changing the Twitter logo to an X - a letter he's been weaving into businesses since PayPal. But is it also the first step towards a proposed WeChat competitor?

Marketing

Privacy and first-party data: How to make ethical targeting possible

Businesses consider banning TikTok on employee phones

With US$1 billion in annual debt repayments, Twitter can’t afford to become a stock trading platform

Why small businesses should be wary of going full Barbiecore with their branding

Research finds negative link between how activewear is sold online and women’s self-esteem

The LinkedIn algorithm has changed. Here’s how to make the most of it

Should your startup tweet like Elon Musk?

Big agencies often get this wrong: Three reasons why your Google Ads aren’t converting

Rebranding is always a risk, but Musk’s X move has blowtorched Twitter

Why TikTok’s Twitter replacement will be more successful than Threads

Leveraging corporate partnerships: Taking a leaf out of July’s playbook

Twitter History X: Musk’s obsession goes back to PayPal, and it could lead to his WeChat competitor

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