Marketing

Businesses need to consider the risk they face by infringing on Mattel’s intellectual property rights over Barbie.

Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the latest scene, the bad guy takes a blo…

Independent brand expert Michel Hogan shares her thoughts on French Connection, or FCUK's new name.

When PwC consultants decided to share confidential government tax policy with other clients, they shredded their promises, mocked their values and landed PwC in the crosshairs of the federal police.

A branding thought leader and a professional dating coach present a guide to creating your personal brand using a seven-step process.

You’ve probably been relying on SEO as a performance marketing tool when, in fact, it’s anything but.

Influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public.

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.

By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration. 

Despite shelling out for naming rights, Stake.com branding is unlikely to take prime position on the Alfa Romeo F1 team's cars or uniforms in the next few days.

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.