Advertising Archives

Privacy and first-party data: How to make ethical targeting possible

James McDonald

10 August 2023

Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.

“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup

Advertising

Eloise Keating

19 July 2023

An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.

Are Meta, Instagram and TikTok shadow banning certain brands? Chouchou Intimates thinks so

Advertising

Morganne Kopittke

17 July 2023

Chouchou Intimates says it is only able to attract new customers via ads, which Meta is happy to push, but then not supported by showing them the non-sponsored content.

Ad Standards says hell is a ‘fictional location’ and not Melbourne in response to Diablo IV billboard complaint

Advertising

Tegan Jones

5 July 2023

Australia's Ad Standards has rejected a plea to ban Diablo IV billboards, that says the ads are satanic and bring up memories of Melbourne lockdown 'hell'.

Proposed bill pushes for ban on junk food ads aimed at kids

Advertising

William Ton

19 June 2023

Marketing of junk food would be prohibited on TV and radio, and ads on social media under a proposed bill by independent MP Sophie Scamps.

ACCC sounds alarm as report finds 81% of influencer posts potentially misleading

Advertising

Morganne Kopittke

9 May 2023

Inadequate disclosures of sponsored content by influencers and a lack of advertising transparency are among the key concerns included in the ACCC's latest analysis report.

Dylan Mulvaney’s Bud Light furore and four other brand partnership firestorms

Advertising

Amanda Spry

1 May 2023

Influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public.

Very funny: The brands firing out pranks on April Fools’ Day 2023

Advertising

Ben Ice

31 March 2023

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

Google’s advertising mistake cost it US$100 billion. Who’s to blame?

Advertising

Tony Jaques

17 March 2023

When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.

To the male tech CEOs, stop banning us from advertising women’s underwear

Advertising

Chloe de Winter

8 March 2023

Australian sustainable underwear brand Nala continues to be banned from advertising on some of the largest tech platforms in the world. It's had enough.

Long-running Instagram feud between vitamin brands JSHealth and Life Botanics heading to Federal Court

Advertising

Tegan Jones

20 February 2023

Life Botanics has confirmed that it's the competitor that JSHealth announced it was suing in a series of Instagram stories over the weekend.

This business owner told me not to buy his product: Now I’m a customer for life

Advertising

Ian Whitworth

15 February 2023

A simple approach has helped a business owner not only survive but do well, in an area that has experienced total carnage in recent years.

Marketing

Privacy and first-party data: How to make ethical targeting possible

“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup

Are Meta, Instagram and TikTok shadow banning certain brands? Chouchou Intimates thinks so

Ad Standards says hell is a ‘fictional location’ and not Melbourne in response to Diablo IV billboard complaint

Proposed bill pushes for ban on junk food ads aimed at kids

ACCC sounds alarm as report finds 81% of influencer posts potentially misleading

Dylan Mulvaney’s Bud Light furore and four other brand partnership firestorms

Very funny: The brands firing out pranks on April Fools’ Day 2023

Google’s advertising mistake cost it US$100 billion. Who’s to blame?

To the male tech CEOs, stop banning us from advertising women’s underwear

Long-running Instagram feud between vitamin brands JSHealth and Life Botanics heading to Federal Court

This business owner told me not to buy his product: Now I’m a customer for life

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