Marketing

tbh skincare’s co-founder donned some pink heels as she took to the streets of Sydney’s CBD on Friday to prank fans into thinking she was Australian actress Margot Robbie.

Too many business owners are declining to take even rudimentary steps to better equip their companies to get crisis-ready.

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

Thought leadership involves sharing your wisdom, insights, and experience in order to inspire, educate and inform. It isn’t about selling. It’s about sharing. And it’s an effective way to build your profile. 

When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.

As businesses emerged from lockdown fatigue in 2022, some were revived and made their mark, while others attracted the wrong kind of media attention for their operations.

Businesses that should have the resources and experience to avoid being unprepared for major catastrophes found themselves engulfed in crises this year.

Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.

Jacenko tells SmartCompany that the high point of her 18 years as the monarch of Sweaty Betty was actually yesterday when she hung up her crown for good.

A handwritten note from the head of LEGO in the UK to a seven-year-old boy who asked the Danish toy giant for a job has gone viral in an unintentional reputational masterstroke.

Sporting bodies won't find it hard at all to move on from coal, gas and oil sponsorships. Fossil fuel companies, however, will certainly miss sport.

The Hancock Prospecting-Netball Australia saga is just the latest in a slew of major sports sponsorships to come under fire in Australia this year.