Mia Fileman, Author at SmartCompany

england bitter marketing

Howzat?! VB trolls side 2-0 down in Ashes with carton of specially brewed England Bitter

Carlton United Brewery has created the limited edition England Bitter for the English team ahead of the third test match.

Barbie

This Barbie is impressed: Personalised selfies make movie marketing campaign a hit

The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.

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Forget lazy, disjointed marketing. Build your business with a strong campaign instead

The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. Campaigns work. Marketers in agencies and large corporations already use them to reach marketing objectives.

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What not to do in marketing, from an award-winning marketing strategist

Mia Fileman is an award-winning marketing strategist, but everybody makes mistakes.

Ten marketing predictions and trends to help your business in 2022

By looking ahead and keeping your finger on the pulse of the latest marketing trends, you can go a long way towards future-proofing your brand.

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Cheat sheet: The four steps to nail your rebrand

There's real value in rebranding if you can generate media attention and define your brand perfectly for your market. Mia Fileman shares her tried-and-tested strategies.

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“Acknowledge all your failures”: Mia Fileman shares her biggest business blunders

A HBO intern recently sent out an empty test email to the entire database. Mia Fileman says it's time to face it: we've all been there.

Idiello-co-founder-Mia Fileman

Why brands need to stop culture-jacking and just get back to good marketing

In 2020, many businesses have had to scrap their marketing plans and act reactively. But culture-jacking is never a good idea.

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