![mia-fileman-marketing-mistakes](jpg/mia-fileman-marketing-mistakes2880.jpg)
Mia Fileman. Source: supplied.
5 minute Read
The new generations of entrepreneurs don’t just want to sell their thing anymore. They want to make a positive impact and change the world for the better.
And you know what? Consumers expect them to.
The product or service you sell is inconsequential.
Whether you consider the impact on our planet with recycled clothing, support industries with social and environmental priorities with your ethical super fund or create toothpaste without sugar; brands need to put their money where their mouth is.